Connect Your Marketing Spend to Actual Revenue

The Marketing-to-Revenue Black Box Problem

Here is what happens in most businesses: Marketing spends $5,000 on ads and content. Sales closes three deals worth $50,000. Finance reports a good quarter. But nobody can prove which marketing dollar drove which deal. The funnel is a black box.

This disconnect is not just inconvenient -it is expensive. Without attribution data, you cannot double down on what works or cut what doesn’t. You are making investment decisions based on gut feeling, and your competitors who have this data are making decisions based on math.

Lean Revenue Operations Architecture

ZeroHolds specializes in Lean RevOps -the minimum effective automation stack for your specific business size. We don’t sell you a $1,000/month HubSpot Enterprise subscription when HubSpot Free does the job. We don’t implement 47 integrations when three will cover your pipeline.

Pipeline Architecture

We map your complete lead-to-revenue journey: from first website visit to closed deal. Every touchpoint is tracked, every handoff is automated, and every metric is tied to actual revenue.

Lead Routing and Scoring

Not every lead deserves the same attention. We build automated scoring models that prioritize leads based on behavior signals -pages visited, content downloaded, forms submitted -and route high-intent prospects directly to your sales team.

Attribution Modeling

Know exactly which marketing efforts drive revenue. Whether it is a blog post, a paid ad, or a referral, our attribution models connect the dots from first touch to closed deal.

CRM Right-Sizing

Many businesses are paying for CRM features they never use. We audit your current stack and either optimize what you have or recommend a leaner alternative that does more for less.

The Black Box Audit

Every RevOps engagement starts with the Black Box Audit. We examine your current systems and identify exactly where revenue is leaking:

• Lead Capture Gaps: Forms that don’t connect to CRM, chatbots that lose data
• Attribution Blind Spots: Traffic sources that can’t be tied to deals
• Handoff Failures: Leads that fall between marketing and sales
• Reporting Disconnects: Dashboards that show vanity metrics instead of revenue

The audit produces a clear, prioritized list of fixes -ordered by revenue impact, not complexity.

Who Needs RevOps Consulting

Revenue operations consulting is for businesses that:

• Spend money on marketing but cannot prove ROI with specific numbers
• Have sales and marketing teams working with disconnected tools
• Are paying for CRM features they never use
• Want a single source of truth for revenue data

RevOps Engagement Deliverables

After a RevOps engagement, you will have:

• A complete map of your lead-to-revenue pipeline
• Automated lead routing and scoring
• Attribution reporting that ties marketing spend to closed deals
• A right-sized tech stack that eliminates waste

Book a Black Box audit - we will find where your revenue is leaking.